Blu Decor

Blu decor is a start-up company that wanted an identity. Being painters and decorators, the team had some ideas for their logo: something creative, yet simple and somewhat abstract in appearance. They had decided blue would be the single colour to be consistent throughout the brand, but needed someone to visualise some concepts.

The chosen logo was a universal choice amongst the team and designed based on the stirring of paint in a paint tin. The Blu Decor identity was then developed throughout their stationery: a clean-cut, simple design with an abstract logo which delivered exactly what they wanted.